Disney Dream Desk Launch

Tami designed and produced breakthrough product launch featuring Disney CEO Bob Iger introducing Disney Dream Desk PC at iconic American Museum of Natural History, securing massive media coverage across 200+ publications and broadcast outlets valued at $15M in publicity impact. Curated high-impact guest experience with Faith Ford, Ted McGinley, Mickey Mouse, and local children, generating viral moment that reached 35M+ audience members and drove 400% surge in product website traffic within 48 hours. The premium venue strategy and celebrity integration delivered 150+ earned media placements and contributed to first-quarter sales exceeding projections by 65%.