Disney Theatrical

Planned and executed high-profile global launch campaigns for Disney's blockbuster musicals The Lion King, Beauty and the Beast, Der Glöckner Von Notre Dame, and Aida, producing 150+ events annually ranging from exclusive 10-guest industry showcases to massive 3,000+ attendee opening night galas. Generated $38M in earned media coverage through strategic PR activations and celebrity-studded premieres across 12 countries, directly contributing to average 40% opening week ticket sales increases. Coordinated award season campaigns that secured 25+ Tony nominations and drove $180M in additional revenue through extended run announcements and touring productions.