Waymaker LLP

Led comprehensive brand evolution for Waymaker LLP, repositioning the firm's expertise in high-stakes technology litigation and complex appeals for Fortune 500 corporations, innovative startups, and affluent individual clients. Designed strategic messaging framework emphasizing successful outcomes in cases other firms declined, resulting in 65% increase in qualified prospects and average 30% improvement in case closure rates. Created compelling brand narrative that differentiated Waymaker in crowded legal market, generating $18M in new client acquisitions and establishing firm as premier destination for complex intellectual property disputes and technology-related litigation.