TRON: Legacy Pop Up Shop

Tami conceived and executed TRON: Legacy Pop-Up Shop activation to market the theatrical release. It delivered a 95% sell-through rate and generated $300K in retail revenue within the 6-week theatrical release window. She lead end-to-end creative development including immersive shop design, branded asset production, and retail operations strategy, secured 200+ media mentions across entertainment and retail trade publications, delivering estimated $4.8M in earned media value.